Inhalt Navigation
Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

21 Jun, 2021

Spezialgebiet Vintage-Model

Vintage spielt in der Modebranche eine große Rolle: Es gibt Mode-Labels, die sich ganz dem Vintage-Style verschrieben haben. Andere greifen immer wieder Trends aus vergangenen Jahrzehnten auf und lassen sie neu aufleben. Da wundert es nicht, dass auch das Model-Business eng damit verknüpft ist.
Read more
24 Apr, 2024

Styling passend zum Anlass: Dresscodes verstehen und trotzdem den eigenen Stil verwirklichen

Jeder kennt das peinliche Gefühl, zu einer Veranstaltung völlig under- oder overdressed aufzutauchen und am liebsten im Erdboden versinken zu wollen. Optisch aus dem Rahmen zu fallen ist uns unangenehm, weil damit alle Augen auf uns gerichtet werden und wir uns verurteilt fühlen, selbst wenn kein einziger Kommentar fällt. Damit das Outfit möglichst perfekt zum jeweiligen Anlass passt, gibt es jedoch praktischerweise Dresscodes, die uns einen gewissen Rahmen für die Kleiderwahl und das Styling vorgeben.
Read more
04 Aug, 2025

,,SkinnyTok‘‘ & Diätkultur: Verliert Diversität an Wert?

In der sich rasant wandelnden Welt der sozialen Medien entstehen täglich neue Trends. Einer der derzeit meistdiskutierten: „SkinnyTok“ – ein Hashtag und Phänomen auf TikTok, das Millionen Aufrufe generiert. Was auf den ersten Blick nach harmlosen Ernährungstipps oder Fitnessinspiration aussieht, birgt bei genauerem Hinsehen gefährliche Tendenzen, die wir schon als überwunden glaubten. Was das für die betroffenen Personen und die Diversität in der Branche bedeutet, zeigen wir in diesem Beitrag.
Read more
20 Feb, 2026

Still-BH & Studio-Licht: Wie du dich beim Stillen-Shooting wohl & fotogen fühlst

Model Schwangerschaft Shooting
Ein Stillshooting berührt oft mehr als ein klassisches Porträt: Es zeigt Nähe, Verwundbarkeit, Stolz und manchmal auch leise Erschöpfung. Für Modelagenturen, Fotografen und Marken sind solche Bilder spannend, weil sie Authentizität vermitteln und gleichzeitig eine klare Bildsprache für Themen wie Motherhood, Body Positivity und moderne Familienrollen bieten. - Wir zeigen dir, was bei solchen Shootings wichtig ist.
Read more
11 Dec, 2024

Schönheit ohne Grenzen: Plus Size Model Claire Elizabeth Craig begeistert in Wien

Die Wiener Ballsaison, ein Höhepunkt des gesellschaftlichen Kalenders, zeigt sich in diesem Jahr besonders inklusiv und vielfältig. Star-Designer Alexis F. Gonzalez hat mit seiner aktuellen Kollektion ein klares Statement gesetzt: Schönheit kennt keine Konfektionsgröße.
Read more
04 Mar, 2018

Model agencies Hamburg - Fashion scenes between Hafen & City

"Oh Hamburg my pearl" many talk about it, but what makes this city so special and adorable?
Read more

# Contact

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de