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Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

Grid Girl

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.


Further contributions

25 Sep, 2017

Women & cars - a combination with tradition

Grid Girls
The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.
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Digitale Models bei H&M – Warum echte Menschen trotzdem unverzichtbar sind

Die Modebranche verändert sich rasant – und mit ihr auch die Art, wie Mode gezeigt wird. Digitale Models erobern aktuell Kampagnen großer Marken wie H&M. Diese computergenerierten Avatare sehen täuschend echt aus, sind flexibel einsetzbar und sparen Ressourcen. Wir gehen darauf ein, wo digitale Models sinnvoll sind und wo reale Menschen dennoch einen großen Mehrwert bieten.
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19 Jul, 2024

Fitness Models bei unserer Bielefelder Modelagentur: Ansprüche und Herausforderungen

In der dynamischen Welt des Modelns haben Fitness Models eine besondere Rolle eingenommen. Als führende Modelagentur in Bielefeld haben wir es uns zur Aufgabe gemacht, die besten Talente zu fördern und zu repräsentieren. Fitness Models müssen mehr als nur gut aussehen; sie verkörpern einen aktiven Lebensstil, der Disziplin, Ausdauer und ein tiefes Verständnis für Fitness erfordert. In diesem Artikel möchten wir die Ansprüche an Sport Models sowie die Herausforderungen und Details umfangreicher Shootings näher beleuchten.
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24 Oct, 2023

Fun Facts rund um den Modeljob: Hättest du das gewusst?

Wenn Du Interesse daran hast, als Model zu arbeiten, gibt es viel Wissen, das Du Dir vorab zum Thema aneignen solltest. Deswegen haben wir Dir einige Fun Facts mit spannenden Details rund um den Modeljob zusammengestellt.
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27 Jun, 2019

Diese Kleider stehen Curvy Models besonders gut

Viele üppige Frauen neigen dazu, sich hinter wehenden Bahnen von Stoff zu verstecken. Ein figurbetontes Kleid tragen? Du meine Güte! Mit auffälligen Farben und Mustern ins Auge stechen? Nein Danke! Lieber mit Unifarben in die zweite Reihe treten. Als angehendes Curvy Model ist das natürlich der falsche Weg. Nur wer sich in seiner Haut wohl fühlt wird dem Kunden im Gedächtnis bleiben.
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28 Jun, 2018

Modelaufträge jenseits aller Klischees – Produktfotografie für PVC Böden & Elektrogeräte

Modeln heißt nicht immer Size Zero und Laufsteg. Mit dem Klischee wurde mittlerweile zum Glück größtenteils aufgeräumt, lässt es doch viele Bereiche des Modelns völlig außer Acht. So zum Beispiel die Produktfotografie mit Model – denn die Models sind hier mindestens so vielfältig wie die Produktpalette!
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# Contact Details

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de