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Model agencies Hamburg - Fashion scenes between Hafen & City

04 Mar, 2018

"Oh Hamburg my pearl" many talk about it, but what makes this city so special and adorable?

"Oh Hamburg my pearl" many talk about it, but what makes this city so special and adorable?

# Hamburg in the center

Berlin, Cologne and Munich are on top of our lists, but what about the port city? With an area of ​​755 km² and a population of 1.79 million people, Hamburg ranks second in terms of population.

But what does the big city model have to offer and how much has it integrated into the fashion scene?

# Model agencies in Hamburg

Again and again, the topics "modeling agencies" and "becoming a model" are in discussion and cause for discussion. Many want to be a model, but do not know where to start. Questions like: which city, which agency and what do I have to consider? come from. Vogue.de has published an extensive list of contact points for the model business, as unfortunately still too many "black hot" romp among the agencies. We researched for you to find out how many serious model agencies there are in Hamburg. We found about 30 modeling agencies, well-known agencies like MD Management, Mega Models and Modelwerk are at the top of the list - but of course we are also active as modeling agency for Hamburg ! But how do I recognize a rogue modeling agency? - Quite simply: finger away from agencies charging for the sedcards or recording! The fees or monthly discounts are a big topic and unsettle many newcomers. Please note that reputable agencies only get commission from the client after a successful mediation.

Toni Garrn

# Your possibilities as models in Hamburg

Take, for example, the model "Toni Garrn". Everyone knows the 1.80 m tall blonde, who was born on 7 July 1992 in Hamburg. It is the prime example of not only making the breakthrough in Paris, Milan or Berlin. No, it was a Fanfest in Hamburg for the World Cup, where it was discovered in 2006. In 2008, the international campaign for Calvin Klein and CK Jeans appeared, which made sure that ten years later, it was seen by labels such as Burberry, Chloé, Hugo Boss, Prada and Versace. Garrn became the 11th most important model in the world in just 4 years, proving that even if you start in a city like Hamburg, you can make an international career.

Karl Lagerfeld

# The beginning of fashion creation

The legendary Karl Otto Lagerfeld was born in Hamburg, to be exact on 19 September 1933. He has been the creative director of the French fashion house Chanel since 1983. The rise of the company to an international multinational corporation is largely attributed to Lagerfeld. Lagerfeld has been creating fashion under his own name since 1974. The press baptized him "Kaiser Karl" or "Modezar". Everyone knows Karl, hated by some for his design skills and hated by others for saying "who wears sweatpants, has lost control of his life". But the Hamburger remains true to himself and has made it to the top.

# Our conclusion

The second largest city in Germany has a lot to admit. Whether the discovery of a model during a fanfest or the beginning of a new fashion era - everything is possible in Hamburg.


Further contributions

18 Dec, 2025

Digitale Markenbotschafter: Models zwischen App und Event

Promotion Hostess Tablet
Ob auf Messen, Roadshows oder exklusiven Launch-Events – Models und Promotion-Hostessen sind heute weit mehr als reine Blickfänger. Sie übernehmen die Rolle digitaler Markenbotschafter, erklären Apps, führen Nutzer durch Funktionen und begleiten den Übergang von der persönlichen Begegnung zur digitalen Anwendung. Gerade bei mobilen Lösungen entscheidet dieser erste Kontakt häufig darüber, ob eine App ausprobiert und langfristig genutzt wird.
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06 Jul, 2021

Selbstliebe entwickeln: 5 Tipps von uns für Dich ♡

Konstruktive Kritik ist essenziell, damit Du Dich verbessern und über Dich hinaus wachsen kannst. Doch egal, wie konstruktiv die Kritik ist, ohne das richtige Maß an Selbstliebe wird das Ganze schnell zur Belastungsprobe für Dein Selbstwertgefühl. Besonders in der Modelwelt bist Du permanenter Kritik ausgesetzt. Damit Deine Selbstliebe nicht zu kurz kommt, haben wir hier ein paar Tipps für Dich:
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15 Apr, 2025

Digitale Models bei H&M – Warum echte Menschen trotzdem unverzichtbar sind

Die Modebranche verändert sich rasant – und mit ihr auch die Art, wie Mode gezeigt wird. Digitale Models erobern aktuell Kampagnen großer Marken wie H&M. Diese computergenerierten Avatare sehen täuschend echt aus, sind flexibel einsetzbar und sparen Ressourcen. Wir gehen darauf ein, wo digitale Models sinnvoll sind und wo reale Menschen dennoch einen großen Mehrwert bieten.
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07 Jan, 2019

Change of scenery announced - move on a grand scale!

After 9 years in beautiful Bielefeld, it was also said for us in May this year: It is tight in the office! Therefore, there was no question, a move is pending, but how and where? Be it self-direction or moving company, big city feeling in Hamburg or Augsburg vs. Hamburg. Down-to-earth in Bielefeld? We'll tell you!
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25 Sep, 2017

Women & cars - a combination with tradition

Grid Girls
The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.
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05 Feb, 2018

Die Eintrittskarte ins Modelbusiness - So gelingt die Sedcard

Auf der Straße als Model entdeckt zu werden, ist ein kaum anzunehmender und äußerst seltener Glücksfall. Denn zum Start in die Modelkarriere gehört schon deutlich mehr Eigeninitiative – und eine überzeugende Visitenkarte.
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# Contact Details

Alison Steinke
Alison Steinke
Key Account Manager
+49 521 448 139 08
a.steinke(at)the-models.de