Promotion Models

Promotion refers to targeted advertising and sales promotion activities. Promotion models are therefore models who, through direct interaction with potential customers, aim to increase their interest in and demand for the promoted product, service, or brand. In addition, promotion models help strengthen the company’s branding and overall brand awareness through their work.

The task of a promotion model is to use their good looks, communication skills, and confidence to increase the attractiveness of the advertised product or service. Even if the interaction between the customer and the promotion model is brief, the model creates a positive live experience that the customer ultimately associates with the brand, product, or service.

Promotion Models: The Face and Voice of Your Brand

The promotion model gives the brand both a face and a voice, thereby enhancing recognition, brand awareness, and sales. Promotion models are also used for customer acquisition and retention and play an important role in supporting sales efforts.

Promotion models are often also referred to as promoters or promotion hostesses. The difference does not lie in their duties but rather in the type of booking. When specific visual criteria are required, it is considered the placement of a promotion model. However, if only skills are requested, our staff is booked as a promoter, promotion hostess, or service staff.