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Product photography

Product photography is an important part of commercial photography. Products – be it furniture, fashion accessories, food or car tires – are presented and photographed in the most appealing way. Professional product photos can for example be found in magazines, web catalogues or online shops. The purpose of product photography is to present a product from its best side and that way, encourage potential customers to purchase it. To increase the identification value for the observer and make pictures look more genuine, commercial models can support the presentation of products. Here, viewers typically prefer to see ‘normal’ people rather than classic models with slim catwalk proportions. For this reason, best ager and plus size models are often cast for product photography.