Agency Blog

Models in product photography - Eyecatcher & key to success

25 Sep, 2017

The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# Properly positioning products

If you take a look in advertising magazines you always see products that are presented with or on a model. In fashion it is no wonder, because it can obviously be represented on a model much more vividly. But you also often see other products, such as furniture, which are photographed together with a model. The concept model has more associations like Fashionshows, catwalks and photoshootings - and the model is always the focus. But in addition to Fashionshows and catwalks, there are other possibilities to be a model.

# The product photo - what is it?

Product photography is an important part of advertising photography. The aim is to present the goods optimally in photos. It is obvious that the correct presentation of the product or the product is crucial for the success or failure. The potential customer should be encouraged to buy through an appealing presentation. And often the products with a model can be presented more attractive than without. The product photography is therefore an important part around which model agencies - of course we too - care. In addition, the demand for models that are sought in this area is also very large. These models are usually not professionals, but people with other professions who want to earn a little bit with these occasional jobs. This also works really well next to another profession, because the bets are mostly very short and do not claim the whole day. In addition, the job is a great opportunity to enter the model business as newcomers, since not so many experiences are required. The main focus of the pictures is on the product, but by using a model, the image is imparted to the image and the product is presented correctly. Especially with furniture, the customer is encouraged to identify with the model and to imagine how the piece of furniture could complete its furnishings.

# Models as an identification factor

We also regularly provide models for product photography, especially for furniture and furniture. The furniture of our partner "Die Wohnliebhaber" ( https://www.ledermoebel-vintage.de ) speaks for itself, but you can also imagine the combination of model and product photography very well. However, fashion and furniture are not the only thing that can be supported by product photography. Product photography includes a lot more! Even residential accessories such as, Eg at Homestyle & Garden ( https://homestyle-and-garden.com ), can also add charm through the right use of models.
Life situations are presented, as in the kitchen when cooking with the new kitchen utensils, relaxing on the terrace on the new wooden garden furniture or on a vintage leather sofa for television. Just the latter, that someone sits serenely on a sofa or sits, is seen particularly frequently. This is how it is presented and emphasized how comfortable and practical this sofa is.

In summary, models are the ideal complement to pure product photography to stimulate the purchase of the product. In addition, this area will be a win-win situation for companies and models, as it is also a good option for newcomers and professionals, which makes entering the model business easier.

Further contributions

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Internship in a modeling agency

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Women & cars - a combination with tradition

The automobile industry soon discovered the benefits of connecting women and vehicles to advertising. At that time still eye-catchers for the male clientele, the slightly clothed girls disappear today however increasingly. This change is simply explained by the logic of the market economy. Already at the end of the nineties, market researchers proved that women made the same decision as men. Thus, the presentation of the female charms increasingly falls into the background and the young women convince with intelligence and charm.

16 Jun, 2019

Tattoos als Jobkiller? Nicht im Modelbusiness!

Sind Tattoos ein Jobkiller? – Heute nicht mehr! Denn auch wenn in einigen Branchen Tattoos und Körperschmuck noch immer verpönt sind, hat die Körperkunst mittlerweile viele Fans gewonnen – natürlich auch in der Modelbranche. Und das zu Recht! Tattoo Models strahlen durch ihre Körperverzierungen Individualität und Authentizität aus. Ihre Tattoos sind wahre Hingucker und verpassen ihnen eine besondere Ausstrahlung, die klassische Models nur schwer imitieren können.

12 Oct, 2018

Trainee power high 3! - Our modeling agency as a training company

The models has grown rapidly in recent years - meanwhile, our database includes about 4,000 models, fair hostesses and grid girls. In addition to the regular orders of our regular customers also come in every day completely new booking requests. In order to cope with the onrush of applications, queries and applications, we naturally also had to upgrade ourselves within the agency. Three diligent trainees help us to maintain and expand our model and customer network.

03 Sep, 2024

Modeln damals und heute: Eine Zeitreise

Mode wurde ursprünglich nur von sogenannten Mannequins, heute eher als Schaufensterpuppen bezeichnet, präsentiert – bis im späten 19. Jahrhundert die ersten Frauen diesen Job übernahmen. Daraus entwickelte sich ein anerkannter Beruf, der seit seinen Anfängen einige Veränderungen und Meilensteine erlebt hat.